Cookie Policy
Last Updated: December 2025
This website uses cookies and similar technologies to ensure proper functioning of the site, to measure its performance and, with your consent, to provide marketing and personalization features.
1. Types of cookies used on this website
Essential (technical) cookies
These cookies are necessary for the functioning of the website and cannot be disabled. They enable core features such as page navigation, session management and consent storage.
No consent is required for technical cookies.
2. Analytics cookies (with consent)
Used to understand how visitors use the website, to improve performance and user experience. We apply measures to reduce identifying power, including IP anonymization where applicable.
Cookies used:
| Cookie | Provider | Purpose | Duration |
| _ga | Google Analytics | Distinguish users for statistical reporting | up to 2 years |
| _ga_xxxxx | Google Analytics 4 | Maintain session state and measurement | up to 2 years |
| _clck | Microsoft Clarity | Identify returning visitors for aggregated analytics | up to 1 year |
| _clsk | Microsoft Clarity | Group multiple page views into one session | up to 1 day |
Analytics cookies are installed only if you consent through the cookie banner.
3. Marketing cookies (with consent)
Used to measure advertising effectiveness and optimize marketing campaigns.
Cookies used:
| Cookie | Provider | Purpose | Duration |
| _gcl_au | Google Ads | Conversion tracking and campaign optimization | up to 3 months |
| _fbp | Meta Pixel (Facebook/Instagram) | Measure visits and build advertising audiences | up to 3 months |
4. Personalization & profiling cookies (with consent)
Used to personalize messages and optimize SMS / onsite marketing flows.
Cookies used:
| Cookie | Provider | Purpose | Duration |
| __attentive_cco | Attentive | Targeting, attribution, personalization | up to 1 year |
| __attentive_dv | Attentive | Store device-level variation data | session–few days |
| __attentive_id | Attentive | Unique visitor identifier for SMS/onsite marketing | up to 1 year |
| attn | Attentive | Session and pageview-based personalization | session |
These cookies are installed only with your explicit consent.
5. Managing cookie preferences
You may accept, reject, or customize cookie categories through the cookie banner at any time.
You may also disable cookies via your browser settings; however, disabling essential cookies may impair site functionality.
6. Data transfers outside the EU
Some providers (Google, Meta, Microsoft, Attentive) are located in the United States. Where required, we implement Standard Contractual Clauses and additional safeguards to ensure a level of protection equivalent to the GDPR.
7. Your rights
You may:
– withdraw consent at any time
– request access, correction, deletion or restriction of your personal data
– object to processing, including profiling
– file a complaint with your Data Protection Authority
Rights can be exercised by contacting: privacy@givebackbeauty.com
8. Changes to this Cookie Policy
We may update this Cookie Policy to reflect legal or technical changes. Any substantial changes will be notified through a banner.